There's a near constant pounding of explosions, a deep rattling thunder that won't stop. The piercing roar of jets. Air raid sirens. Traffic jams caused by fleeing vehicles.
These are the sounds of war. For Yevhen Matasar, it's the sound of his country being torn to shreds. "This is a very difficult situation," said Matasar from his car, parked in the dark outside a home in a small Ukrainian village as night fell. "You can hear the bombs and the fighter planes."
As the entire world watches on, trying to assist the plight of the Ukrainian people in whatever way they can, we’re also seeing industries adapt and tailor services to reach those most in need. Fintech is no exception.
Embedded finance is perhaps the ultimate illustration of the customer-centricity that has come to the fore across many sectors today. Spurred on by disintermediation of the banking landscape, the concept straddles finance, banking, and payments, to offer customers more flexible and efficient financial processes.
Covid-19 has created a fintech boom. Two years to the day after the World Health Organization declared that the world was in the clutches of a new pandemic on March 11, 2020, it’s clear that the financial technology sector has enjoyed record investment and skyrocketing adoption of its services.